It’s time gaming fanatics glue to their screens to come out and play their role in politics. This is the first time any presidential candidate has shown the desire to actually penetrate and make an impact on a generation apparently oblivious of the scenario. Barack Obama would feature, curtsey Electronic Arts, on billboards and other signage in eighteen video games including “Guitar Hero”, “Burnout Paradise” and “Madden 09” to promote VoteforChange.com. The ads will target players in different states, however, not all at the same time. Players just have to connect their consoles to the Internet to get the updated features including in-game advertising.

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